The History of the Negroni

From the 13th to the 19th of September 2021, the world celebrates Negroni week. So, we decided it was only fair to give a little history lesson on this classic drink. If you’ve never had the delight of tasting a Negroni, it is classically comprised of Gin, Campari and Vermouth. The taste of a Negroni is a mix of cherry, wine, and citrus, but with noticeable bitter notes. There are many modern twists on the Negroni to keep the most discerning negroni drinkers satisfied.


The most likely origin of the Negroni was in Senegal, by a man named Pascal Negroni. He used to create Vermouth based cocktails during high ranking military meetings, and one of these creations used the exact same ingredients as the modern day Negroni.

However, there is another story that claims to be the true origin of the classic drink, despite it occurring half a century after Pascal had mixed it together.


This account states that the Negroni was created by Count Camillo Negroni after he requested a bartender create a stronger version of his favourite cocktail, the Americano.

The count requested that the soda in an Americano be replaced with gin, and so to help compliment this change, the bartender also changed the garnish to orange to better suit the rest of the ingredients.

So if this tale is to be believed, the Negroni is a spin off of an Americano. This version of the drink was introduced to America when the Count travelled to the USA, and the rest is history.

25ml gin
25ml sweet vermouth
25ml Campari
slice of orange

Pour the gin, vermouth, and Campari into a mixing glass or jug with ice

Stir well until the outside of the glass feels cold.

Strain into a tumbler and add 1 large ice sphere or some fresh ice,

Garnish with an orange peel twist

As previously mentioned, there are a few famous variations on the classic recipe this link will take you to a few.

What about an English inspired twist using Fruity Tipples liqueurs, in which the Vermouth and Campari is replaced with Gooseberry liqueur, and Cranberry liqueur.

For the recipe and ingredients simply click the link below to see our Fruity Tipples Gooseberry and Cranberry Negroni


Here are some other popular hybrids:

The White Negroni: The Vermouth and Campari is replaced with Lillet Blanc and Suze.

Agavoni: The Gin is replaced with Tequila.


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